A heartfelt tribute by Ann Summers to Queen Elizabeth II was somewhat marred by a unintentional promotion of sex toys.
The British retailer that specialises in sex toys and lingerie posted a tribute to Queen Elizabeth II, who passed away yesterday at the age of 96, posting a picture of the Queen and saying: "Thank you, Your Majesty".
In what should have been a loving tribute to the UK's longest serving monarch, an unfortunate clash took place as below the tribute was the promotion of several products such as sex toys, lubes and lingerie.
READ MORE:Ex-royal butler says Queen 'was my surrogate mother' as he shares tear-jerking tribute
The unfortunate gaffe garnered much attention on Twitter with the post, tweeted out by Summer Ray, a voiceover artist and writer, achieved over 2,000 likes and many comments.
The post brought much laughter to users in the comment section with one user saying: "Look, we're gonna need all of this to get through this trying time."
Another user was able to see the funny side of the whole situation as they said: "Please please reconsider this being on your front page".
While of course the death of the Queen is tragic and will be felt throughout the world due to her sheer influence, the blunder by Ann Summers has helped put a smile on faces in the midst of this unprecedented time.
Summer Ray herself said: "I hyperventilated when I saw it. It’s too much", in response to one user tweeting: "Actually crying with laughter".
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The news of the tribute came after salutes around the world came in the face of the stunning news that Queen Elizabeth II had passed away at 96-years-old.
The likes of Vladimir Putin, Donald Trump and Boris Johnson all posted tributes towards the Queen, alongside new Prime Minister Liz Truss, who met the Queen just two days ago.
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