Sainsbury’s slammed for ‘sexualising kids’ with crop top ‘Kim K would wear’
Sainsbury's has been criticised for selling crop tops for kids, with parents accusing the supermarket of "sexualising children".
Parents have compared the tops, available to buy on Sainsbury's Tu clothing site, to something that Kim Kardashian would wear.
A number of kids' crop tops are available on the site including the "Latte Seamless Stretch Crop Top 2 Pack" for £5.50.
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The product comes in different colours and starts in a size aimed at four to six-year-olds.
The description reads: "Stash up on their essentials for back to school with these super stretchy, ribbed crop tops in a handy two pack. They'll love the extra layer ready for autumn chill. Seamless for comfort. Team with the matching briefs."
Speaking to The Sun, one concerned mum said: "I was in Sainsbury’s when I spotted what is basically a bra for a four-year-old. It looked like it had come straight out of Kim Kardashian’s Skims range.
"I cannot think of a single occasion when a child so young would need to wear a nude bralette. They do not have boobs that need supporting. Talk about sexualising children."
The sole review on the Tu site rates the product five stars, although it was purchased in the 12 to 14-years-old size. It reads: "My daughter loves these and wants me to buy more."
The Sainsbury's products come in far cheaper than those flogged by US reality TV star Kim. Bralettes from her Skims clothing site start at around £34.
A Tu spokesperson told the Daily Star: "Customer feedback is very important to us and we have not had any feedback like this from our customers. We offer a wide range of products and designs for all children."
They added that the crop tops are popular with customers looking for practical cover up solutions without an emphasis on support at this age.
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