Kuwait unveils blonde-haired AI-generated virtual news presenter

Kuwait unveils blonde-haired AI-generated virtual news presenter called ‘Fedha’ with plans for her to read online bulletins

  • ‘Fedha’ appeared as a female news reader in a bid to offer ‘innovative content’
  • In future, Fedha could present news bulletins on the site’s Twitter account   
  • Rise of AI has sparked fears over spread of disinformation and threat to jobs 

A Kuwaiti news outlet has unveiled the country’s first ever virtual news presenter generated using artificial intelligence, with plans for her to read online bulletins.

Kuwait News stunned social media users by uploading a short clip of ‘Fedha’ – an AI-generated blonde-haired female news reader who sported a black jacket and white T-shirt as she introduced herself.

‘I’m Fedha, the first presenter in Kuwait who works with artificial intelligence at Kuwait News. What kind of news do you prefer? Let’s hear your opinions,’ she said in Arabic.

The online website is affiliated with the Kuwait Times, founded in 1961 as the Gulf region’s first English-language daily.

Abdullah Boftain, deputy editor in chief for both outlets, said the move is a test of AI’s potential to offer ‘new and innovative content’.

A Kuwaiti news outlet has unveiled the country’s first ever virtual news presenter (pictured) generated using artificial intelligence

In future Fedha could adopt the Kuwaiti accent and present news bulletins on the site’s Twitter account, which has 1.2 million followers, he said.

‘Fedha is a popular, old Kuwaiti name that refers to silver, the metal. We always imagine robots to be silver and metallic in colour, so we combined the two,’ Boftain said.

READ MORE: ‘It’s a dangerous race that no one can predict or control’: Elon Musk, Steve Wozniak and 1,000 other tech leaders call for pause on AI development

The presenter’s blonde hair and light-coloured eyes reflect the oil-rich country’s diverse population of Kuwaitis and expatriates, according to Boftain.

‘Fedha represents everyone,’ he said.

Her initial 13-second video generated a flood of reactions on social media, including from journalists.

One user said: ‘What do you guys think of her, are real-life newsreaders about to be taken over by robots??’

However, others were in favour of the move, with one simply tweeting: ‘Love this idea.’ 

The rapid rise of AI globally has raised the promise of benefits, such as in health care and the elimination of mundane tasks, but also fears, for example over its potential spread of disinformation, threat to certain jobs, and to artistic integrity.

Those who have spoken out about its rise include Tesla CEO Elon Musk and Apple co-founder Steve Wozniak – who along with 1,000 other technology leaders called for a pause on the ‘dangerous race’ to develop AI.

In an open letter on The Future of Life Institute, Musk and the others argued that humankind doesn’t yet know the full scope of the risk involved in advancing the technology.

 In future Fedha could adopt the Kuwaiti accent and present news bulletins on the site’s Twitter account, which has 1.2 million followers

Tesla CEO Elon Musk is among those who have called for artificial intelligence development to be paused

They asked all AI labs to stop developing their products for at least six months while more risk assessment is done. 

Just last week, a law professor was falsely accused of a sexually harassing a student by ChatGPT.

Meanwhile, last month, a Belgian married father-of-two killed himself after talking to an AI chatbot about his global warming fears.

Musk and others fear that the technology will become so advanced that it will no longer require – or listen to- human interference. 

It is a fear that is even acknowledged by the CEO of AI – the company that created ChatGPT – who said earlier this month that the tech could be developed and harnessed to commit ‘widespread’ cyberattacks. 

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