Katy Perry, Bella Hadid and more stars invest in the nonalcoholic drink trend

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This holiday season, some stars may be toasting with nonalcoholic beverages.

Katy Perry and Bella Hadid are among the stars who have launched alcohol-free beverage lines. According to Nielsen IQ, nonalcoholic drink sales are up $395 million in their sector. 

Hadid, 26, is the co-founder of Kin Euphorics, which uses caffeine, adaptogens, botanicals and nootropics in their drinks to bring calmness or to energize consumers. 

Perry, 38, is the co-creator of De Soi, which is a wine-inspired beverage using a mix of mushrooms, juices and herbs.

Katy Perry and Bella Hadid have created nonalcoholic beverage companies. (Getty Images / Getty Images)

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Jumping on board the nonalcoholic drink trend are businesses throughout Los Angeles. Soft Spirits and The New Bar focus on alcohol-free beverages on the West Coast.

Bella Hadid attended a celebration for the launch of her Kin Euphorics X Tao Hospitality Group Partnership in June in Los Angeles. (Photo by Jerritt Clark / Getty Images)

Blake Lively released her nonalcoholic, cocktail mixer brand, Betty Buzz, in September 2021. The actress’ company offers five flavors: Tonic Water, Meyer Lemon Club Soda, Sparkling Lemon Lime and Ginger Beer.

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Hannah Bronfman, wellness entrepreneur and deejay, is an investor in Ghia – a Los Angeles based nonalcoholic apéritif brand. 

 
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According to Shelley Elkovich, For Bitter for Worse co-founder, she’s received orders from celebrities since starting her business.

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"I can tell you that an A-list actress ordered 36 bottles of Eva’s Spritz during her pregnancy and another household name rush-ordered our drinks with overnight shipping to her penthouse in Greenwich Village," she told the Hollywood Reporter.

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