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This holiday season, some stars may be toasting with nonalcoholic beverages.
Katy Perry and Bella Hadid are among the stars who have launched alcohol-free beverage lines. According to Nielsen IQ, nonalcoholic drink sales are up $395 million in their sector.
Hadid, 26, is the co-founder of Kin Euphorics, which uses caffeine, adaptogens, botanicals and nootropics in their drinks to bring calmness or to energize consumers.
Perry, 38, is the co-creator of De Soi, which is a wine-inspired beverage using a mix of mushrooms, juices and herbs.