Bargain hunting shoppers switching supermarkets to hunt better deals
Bargain hunting shoppers are switching supermarkets to hunt for better deals, with 14million moving in the past year alone and saving more than £700 on average, study shows
- More than 14million Brits have opted to swap their supermarket in the past year
- Study shows the aversage person is saving around £756 by swapping their shop
There’s a special feeling of satisfaction when you spot a bargain at the shops.
And it seems Britons are more willing than ever to go in search of better deals. More than 14million Brits have swapped supermarkets in the past year – with the average person saving a whopping £756 by doing so, a study shows.
Research by protection insurance specialists LifeSearch found that 24 per cent of Brits had switched supermarkets to save money in the past year.
A total of 3,000 Brits were quizzed about their shopping habits in a bid to find out how the cost of living crisis was affecting our weekly food shop.
The average shop works out at just over £45-per-head each week, which works out at around £180 for a family of four.
With 59million adults in the UK, that works out at 14.2million who have changed their shopping habits in the past 12 months.
A total of 3,000 Brits were quizzed about their shopping habits in a bid to find out how the cost of living crisis was affecting our weekly food shop
The study also found that the average Brit saved just over £63-per-month after switching supermarkets, an annual saving of £756.
Many Brits now compare prices between various supermarkets to ensure they get ‘best value’.
Supermarkets like Tesco, Asda, Morrisons and Sainsbury’s – and the ‘posher’ ones, M&S and Waitrose – all face increased competition from budget supermarkets Aldi and Lidl.
Both of the supermarket chains have boomed in recent years, hoovering up business from many cost-savvy shoppers, with both Lidl and Aldi having around 1,000 stores each in the UK.
The study found that the Brits most likely to switch were women over the age of 55 from Yorkshire and Humber.
It found that 30 per cent of those aged 55 and over had swapped supermarkets to save money in the past year, compared to 25% of those aged 35-54, and just 18 per cent of those aged 18-34.
A total of 30 per cent of the women polled said they had switched, compared to just 20 per cent of blokes.
The report showed that it made no difference if you were earning under £20,000-a-year or £60,000-a-year, with 24% in all income ranges saying they’d swapped supermarkets in the past year.
Emma Walker, chief growth officer at LifeSearch, said:Our research shows that, while many Brits have had to make big sweeping changes to make ends meet, the majority of savings aren’t being made by big-ticket means.
“For example, nearly one in four say they’ve simply switched supermarkets and estimate they’ve each racked up over £63 per month in savings as a result.”
Regional table of swapping stores
The regional table of those who had swapped stores in the past year to save money was found to be as follows
1 – Yorkshire & Humber – 27 per cent
2 – South East – 26 per cent
3 – East Midlands – 26 per cent
4 – Wales – 24 per cent
5 – East of England – 24 per cent
6 – North West – 23 per cent
7 – North East – 22 per cent
8 – South West – 21 per cent
9 – Scotland – 20 per cent
10 – West Midlands – 19 per cent
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