Cows have been given virtual reality headsets so that they think they are outside instead of being cooped up.
The headsets were developed with vets and were first tested on a farm in Moscow, Russia, in 2019.
Over two years later, Izzet Kocak, a cattle breeder in Aksaray, Turkey, has now put them on two of his cows.
As a result, the cattle appear to be happier than ever and producing more milk, with their output growing from 22 litres a day to 27 litres, The Sun reports.
Kocak is so pleased with the results that he plans to buy 10 more headsets.
He said: “They are watching a green pasture and it gives them an emotional boost. They are less stressed.”
This isn’t the first time the cattle breeder has experimented on his animals with the aim of improving their milk output, as he had previously played classical music for them.
Russia’s agriculture ministry said the system was developed on the principle that cows perceived shades of red better than shades of blue and green.
It added: “During the first test, experts recorded a decrease in anxiety.”
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Photos of the cows have gone viral on social media, with many comparing them to the Matrix movies, where mankind is living in a simulated reality while machines use their bodies as energy sources.
One social media user even combined the experiment with the famous scene from the first film where Neo chooses between the red and blue pill and wrote: “You take the short grass, the story ends, you wake up in the pasture and believe whatever you want to believe.
"You take the long grass, you stay in wonderland and I show you how deep the human hole goes."
Another added: “With the sequels The Mootrix Reuddered and The Mootrix Ruminations.”
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