Claims Clarkson is breaking rules at shop by stocking non-local items

Shop Gear! Jeremy Clarkson is accused of breaking rules at his Oxfordshire farm store by stocking non-local produce

  • Jeremy Clarkson, 60, opened his farm shop in Chipping Norton back in February
  • Condition of planning permission granted stated it must only sell local products
  • Parish council has accused Jeremy Clarkson’s shop of breaching this condition
  • Concerns came to light as Jeremy Clarkson was forced to reapply for planning permission after he used the wrong type of material for the farm shop’s roof 

Councillors have accused Jeremy Clarkson of breaking rules at his farm shop which state it can only sell goods by ‘local people’.

Clarkson, 60, is said to have broken ‘conditions of the original planning application’ for his Diddly Squat Farm.

Regulations had stated things sold at the store ‘shall be solely limited to goods and produce grown, reared and produced on the holding or from local producers’.

But documents now claim ‘despite assurances’ the shop would adhere to the rules ‘this is not happening’.

The details emerged as the former Top Gear host was forced to reapply for permission for certain aspects of the shop – including the roof.

TV presenter Jeremy Clarkson has come under fire after being accused by a parish council of going against planning rules by selling non-local products at his farm shop in Oxfordshire. Pictured: Clarkson giving a virtual tour of his recently opened farm shop at Diddly Squat Farm


When Clarkson was granted permission, a condition stated that he must only sell products which had been sourced locally or otherwise agreed by West Oxfordshire District Council

It was built with the wrong type of material at the £4million Farm in Chadlington, Oxon.

Officials discovered that a green steel sheet which wasn’t approved by the local council had been used for the roof.

A condition of planning approval had been that the material used would be agreed by interested parties, including West Oxfordshire District Council (WODC).

This proviso wasn’t met so Clarkson was forced to reapply for permission for the site.

The new plans were then approved today.

Documents state that the former ‘Top Gear’ host should reclad the roof of the store with ‘Marley Eternit Rivendale Slate (Blue Black colour)’.

The approval also comes with several other conditions, including a reminder that Clarkson can only stock local produce – following a complaint.

This proviso was included when the initial planning application was granted but, according to the local parish council, had not been followed.

A letter from Chadlington Parish Council reads: ‘Chadlington Parish Council has no objection to the actual building plans submitted however it would like to bring to the attention of WODC that conditions of the original planning application have not been adhered to.

In a promotional video, Clarkson, 60, boasts the ‘brilliant shop’ sells flour made from wheat harvested at his farm as well as other items from his farm including eggs and rape seed oil

Jeremy Clarkson (right) has been granted permission to change his bungled farm shop roof after he used the wrong type of material – and been re-warned he can only sell local produce

‘It clearly states that goods retailed from the farm shop shall be solely limited to goods and produce grown, reared and produced on the holding or from local producers that are based solely within WODC boundaries and this has not been the case.

‘Despite assurances to the local shops in the village that there would be no direct competition, this is not happening.’

The parish council declined to elaborate when asked which products on sale fell outside of the conditions imposed by the district council.

Other concerns raised by the parish council included the use of table cloths on hay bales which were used for tables at a pop-up cafe and which, they claim is against Covid-19 regulations.

They also raised concerns about ‘a large number of cars parked haphazardly along that piece of road’ which they say is ‘an accident waiting to happen’. 

The newly-approved application states that only ‘goods and produce grown, reared or produced on the holding’ can be sold from the farm shop.

‘Goods and produce from local producers’ can also be flogged if ‘first agreed in writing by the Local Planning Authority’, as well as ‘other farm/woodland based products from local producers’.

It adds: ‘NB. For the purposes of this condition, the definition of ‘local producer’ is a producer based solely within West Oxfordshire District boundaries.’

When specifying the types of products that can be sold, the conditions state: ‘Goods and produce from local producers including meat, vegetables, flowers, bread and cakes, eggs, dairy products, cheese, yoghurts.’

Diddly Squat Farm – named so because of the poor crop yields on the surrounding land – opened to the public in February.

When the shop opened in February this year, an estimated 100 people turned up to check it out

Around 100 people turned up to grab produce grown on Clarkson’s land – with a humorous sign promising prices would be ‘less than Aldi’.

The application also included plans for a lambing shed and a request for filmmaking to be allowed on the 350-hectare site.

It is understood that Clarkson is set to front an Amazon Prime series about his experiences with farming as as ‘inept townie’.

Several locals voiced their objections to the plans when approval was first sought.

But ‘The Grand Tour’ host took it in his stride and said he didn’t blame those who were complaining – adding ‘otherwise what is the point in planning permission’.

Jeremy Clarkson and West Oxfordshire District Council have both been contacted for comment by MailOnline.

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