Blockchain-based video delivery network Theta Labs has launched a new turnkey product that allows 24/7 THETA.tv Esports live streaming content to be added to almost any website, blog, or social media platform.
Theta Labs is a subsidiary of Sliver.tv, a virtual reality live-streaming company. It has developed an open-source protocol that enables users to earn rewards by relaying video on a peer-to-peer basis, utilizing excess bandwidth on any device.
In a press release, Theta announced the launch of THETA Live Embed, which allows any partners to automatically benefit from THETA.tv’s roster of more than 300 top Esports streamers, including RisingFlame, teamtnt, and Deicide. THETA Live Embed can be added to any site with minimum development.
“Popular games like Fortnite, League of Legends and CS:GO streamed through THETA Live Embed are fully integrated with the Theta Network blockchain, allowing viewers to relay streams to their peers and earn Theta token rewards, TFUEL, just for watching and sharing their bandwidth resources,” Theta said.
According to Theta, the partners and its users will each earn 33% of the total TFUEL based on the amount of content and bandwidth shared, with the remaining 33% donated to support the streamers.
“All the revenue share is automated and transparent through Theta Blockchain’s “auto-split” smart contract and is easily auditable on the public chain,” Theta said. “On average, sites can expect to see incremental revenues of $50,000 to over $100,000 per 1 million monthly active users.”
The first partner to integrate THETA Live Embed is G FUEL, the official energy drink of Esports.
“As The Official Energy Drink of Esports, we pride ourselves on pushing the envelope and providing the best experience possible to our Esports and gaming communities,” said G FUEL Founder and CEO, Cliff Morgan. “This includes expanding our long-term partnership with the innovators at THETA.tv and being an early adopter of THETA Live Embed — all so that we can easily provide live action-packed Esports content to our worldwide fans for free.”
Mitch Liu, CEO of Theta Labs, said that as they engaged with potential Theta partners over the past year, they heard more and more that live 24/7 Esports content coupled with a loyalty or rewards program is strategic to their global business and user growth.
“We took THETA Live Embed a step further where our partners can integrate it in a few hours, and immediately start earning new revenues,” said Liu. “Their users can earn rewards by simply watching content they love, sharing their bandwidth and being part of the community. It’s a powerful way for platforms to naturally drive retention and increase conversion to paid and premium products and services.”
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