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- Insider Reviews readers ordered tens of thousands of products during Amazon Prime Day 2020, and we saw a distinct pattern of popular deals.
- Amazon Gift Cards were easily among the most popular purchases thanks to a free $10 credit with a $40 gift card.
- Amazon devices like the Kindle Paperwhite and Echo Dot were also flying off the digital shelves at some of their best prices ever.
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With Amazon Prime Day 2020 officially over, we're looking back at some of the most popular deals from the 48-hour sales event. These top Prime Day purchases are based on information from Amazon and our Insider Reviews readers.
Unsurprisingly, Amazon gift cards were among the most popular purchases, thanks to the fact that Amazon was basically giving away free money with each order. Amazon gave shoppers a $10 credit for spending at least $40 on gift cards, and Prime members had an added incentive to reload their own gift card balance since Amazon already gives subscribers an extra 2% in credit.
Amazon also gave shoppers who spent $10 an additional $10 credit to spend with small businesses during Prime Day, leading to record-setting business for third-party sellers. Amazon said shoppers spent $3.5 billion with third-party sellers during Prime Day 2020, which is an increase of almost 60% from last year.
The Echo Dot smart speaker was the most popular Prime Day purchase, selling for less than $20. Fire TV and Roku streaming sticks were among the most popular tech purchases, while deep discounts left personal care products, like Crest Whitestrips, in high demand.
Though the majority of Prime Day's most popular deals have expired, there are still some lingering discounts on a few items, including top-rated products like Apple's AirPods, AirPods Pro, and Watch Series 3. Other retailers, like Walmart and Best Buy, are still hosting sales with competing prices for some of the best expired Prime Day Deals as well.
The most popular purchases of Prime Day 2020:
The Echo Dot is expected to be back in stock on December 24.
The $10 credit with the purchase of a $40 gift card promotion is no longer available.
The Kindle Paperwhite is expected to be back in stock on November 17.
The Echo Show 5 is expected to be back in stock on November 25, but the deal is still available for purchase.
The Echo Show 8 is expected to be back in stock on November 22, but the deal is still available for purchase.
The Ring Video Doorbell is expected to ship in seven to nine weeks.
The Roku Streaming Stick+ is expected to be back in stock on October 24, but the deal is still available for purchase.
The Fire TV Stick 4K will be in stock on November 20.
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Disclosure: This post is brought to you by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]
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