Home » Business » How unicorn neobank Current's digital leaders are navigating year 2 of the pandemic
How unicorn neobank Current's digital leaders are navigating year 2 of the pandemic
The following interview is an excerpt from an upcoming Insider Intelligence research report series.
This report series will feature interviews with heads of digital and marketing at major US legacy and neobanks, uncovering strategies, challenges, and opportunities this year.
Please reach out through this contact form if you’re interested in having an executive from your bank or neobank featured in these reports.
Upstart digital-only banks, known as neobanks, are on a growth tear.
Newly released Insider Intelligence forecasts show that by the end of next year, 1 in 10 US adults will have a neobank account.
One of the fastest-growing neobanks today is New York-based Current, founded in 2015. Our forecasts show that Current will have 4.0 million users at the end of 2021, which will more than double to 8.4 million in 2025.
To dig into what’s behind this rapid growth, Insider Intelligence interviewed two key members of Current’s executive leadership: Adam Hadi, vice president of marketing, and Josh Stephens, vice president of product.
They spoke to the skills necessary to lead cross-functional teams and explained how the pandemic changed their strategy.
Below are a few excerpts from our conversation:
The following has been edited for clarity and brevity.
Insider Intelligence (II): Did you face any marketing challenges in the past year, and did they affect your priorities in any way?
BusinessComments Off on How unicorn neobank Current's digital leaders are navigating year 2 of the pandemic