How to shop on Amazon Prime Day 2021 — all the tips and tricks you need to save the most money possible

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  • Amazon Prime Day 2021 returns this summer, sometime in June or July. 
  • Big shopping days can be confusing, but we’ll show you how to save the most money.
  • First, you’ll need to be an Amazon Prime member.

For any event — a half-marathon, a surprise party, a trip to a new city — preparation is key. And yes, this even includes the upcoming shopping holiday, Amazon Prime Day. 

Amazon Prime Day 2021 will likely take place this summer, sometime in June or July. The annual sales event, which often matches Black Friday in terms of breadth and quality of deals, certainly warrants some extra preparation ahead of time. During the shopping holiday, thousands of deals quickly come in and out of stock. 

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We will be here to make shopping during Prime Day as smooth as possible, with deal roundups and resources like the guide below. Read up on everything related to Amazon Prime Day 2021 here.

Be an Amazon Prime subscriber

Only Amazon Prime members can access the deals featured on Prime Day —  so you’ll need to make sure you’re a subscriber. If you find that your subscription lapsed, but don’t want to be on the hook for the $119 annual subscription cost, don’t fret. You can pick up a monthly subscription for $13.

For the would-be first-time subscribers, it’d be a decent choice to wait until the official date announcement to sign up for the 30-day free trial and take advantage of all the perks (including shopping Prime Day) without paying. Last year, we encouraged readers to start their membership ahead of Prime Day to access the early discounts available and the pre-Prime Day credit opportunities. 

For what it’s worth, we think that the benefits of Prime subscription are worth the fees year-round. 

Download the Amazon app

You can use the Amazon app all year long to streamline your mobile shopping experience, but it’s particularly useful for Prime Day. Before Prime Day goes live, go to the “Deals” section of the app, where you’ll be able to view all upcoming deals. Click “Watch this deal” to receive an alert the moment it goes live. The app organizes all the deals you’re interested in, so just pay attention to your phone notifications if you want to grab a deal before it’s gone. 

Better still, the Amazon app is required when shopping Amazon’s physical stores and, more importantly, claiming bonus credits Amazon is likely to offer ahead of the shopping holiday.

Collect bonus credits

Before last year’s Prime Day, Amazon created several avenues for shoppers to earn credit to use during the two-day event. We’re more than likely to see similar promotions ahead of this year’s event. Here’s what Amazon offered last year:

  • Spend $10, Get $10 shopping Amazon’s physical stores: Shoppers who spent at least $10 at Whole Foods Market (in-store, pick-up, or delivery) received a $10 credit to use during Amazon Prime Day. Shoppers needed to checkout with an Amazon Prime account to snag the credit. This offer also extended to Prime members who shop at Amazon physical stores, including Amazon Fresh, Amazon Go or Amazon Go Grocery, Amazon Books or Amazon Pop Up, and Amazon 4-star. If you managed to shop at each location, Amazon gave $50 to use on Prime Day. 
  • Earn $10 more by supporting small businesses: Amazon also offered ‘Spend $10, Get $10’ offer when you shopped small businesses via Amazon. 
  • Pick up a $5 credit with Amazon Cash: This service lets you shop Amazon without a debit or credit card by adding cash at participating locations. First-time Amazon Cash customers received a $5 Amazon credit when they added $30 to their Amazon Cash bank.
  • Apply for an Amazon.com Store Card: Shoppers who signed up and got approved receive a $60 gift card. If you have an Amazon Prime Store Card, you can earn 5% back on your Amazon.com purchases and up to 25% back on Prime Day purchases. 
  • Add an extra 2% by reloading gift cards: If you know you’ll be shopping Amazon Prime Day, pre-loading your Amazon balance nets you an additional 2%. This may seem like a pittance, but don’t forget  —  Amazon Prime Day will offer a lot of products at their lowest prices ever and this can just be icing on the savings cake.

Narrow down what you want to buy

It’s smart to go into Prime Day with at least some idea of what you want to buy (and save on). If you need some inspiration from your fellow Insider readers, these were the 30 top-selling products from last year’s Prime Day. 

Amazon devices will most likely enjoy significant discounts. If you’re able to, we recommend holding off until Prime Day to make your next Echo or Kindle purchase. Amazon now makes tons of different devices, from tablets and TVs to speakers and yes, even microwaves.

Your Prime Day wish list doesn’t have to include a bestseller or an Amazon device — but you should compile some type of list to make shopping more efficient. 

Be sure to bookmark our Amazon Prime Day 2021 hub on Insider to find all related coverage of the sales event, from massive deal roundups to special deal spotlights. You can count on us to cut through the clutter of Prime Day and highlight only the deals worth shopping.

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Disclosure: This post is brought to you by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]

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