Tom Brady, Gisele Bündchen Back FTX Exchange

Key Takeaways

  • Tom Brady and Gisele Bündchen will become stakeholders in the cryptocurrency exchange FTX.
  • Brady has been particularly vocal about his interest in crypto, recently adopting the laser eyes trend for his Twitter profile picture.
  • FTX has engaged in several major partnerships in recent months as the firm attempts to break into the mainstream.

American football superstar Tom Brady and his supermodel partner Gisele Bündchen have taken an equity stake in the cryptocurrency exchange FTX.

FTX Targeting Explosive Growth

Tom Brady and Gisele Bündchen are backing FTX.

Both celebrities have taken an equity stake in the company as the crypto-native firm secures another long-term partnership. FTX has not disclosed the amount of equity the celebrity couple is receiving from the arrangement but has described Brady as an ambassador for the brand, while Bündchen joins as the firm’s environmental and social initiatives adviser.

In an interview with Bloomberg, FTX CEO Sam Bankman-Fried said the partnership was a no-brainer as they were “both really into it.” He added that Brady and Bündchen “are both legends, and they both reached the pinnacle of what they do. When we think about what FTX represents, we want to be the best product that is out there.”

Brady has been particularly vocal about his interest in digital assets in recent months, adding Bitcoin laser eyes to his Twitter avatar. The football star removed the laser eyes Monday, noting that the leading cryptocurrency has experienced a sustained dip since he changed his Twitter picture.

FTX is multiplying landmark partnerships and sponsorship deals, most recently a five-year deal with Major League Baseball, the first official partnership between a professional sports league and a crypto brand. Before that, the exchange signed a $135 million 19-year deal to sponsor the NBA team Miami Heat.

The exchange has also concluded a 10-year deal worth $210 million with Team SoloMid, one of the most successful esports teams in the world. With the increased efforts to engage in sponsorships and marketing opportunities, it seems that FTX has plans to become a mainstream name across many different demographics.

Disclaimer: The author held ETH at the time of writing.

The information on or accessed through this website is obtained from independent sources we believe to be accurate and reliable, but Decentral Media, Inc. makes no representation or warranty as to the timeliness, completeness, or accuracy of any information on or accessed through this website. Decentral Media, Inc. is not an investment advisor. We do not give personalized investment advice or other financial advice. The information on this website is subject to change without notice. Some or all of the information on this website may become outdated, or it may be or become incomplete or inaccurate. We may, but are not obligated to, update any outdated, incomplete, or inaccurate information.

You should never make an investment decision on an ICO, IEO, or other investment based on the information on this website, and you should never interpret or otherwise rely on any of the information on this website as investment advice. We strongly recommend that you consult a licensed investment advisor or other qualified financial professional if you are seeking investment advice on an ICO, IEO, or other investment. We do not accept compensation in any form for analyzing or reporting on any ICO, IEO, cryptocurrency, currency, tokenized sales, securities, or commodities.

See full terms and conditions.

Source: Read Full Article