Lidl has announced plans to open its first central London store in a move that will pave the way for 39 more branches.
The grocer today revealed a £500 million expansion plan for London – that will start with a new store on Tottenham Court Road – and will further grow over the next five years.
Lidl's first 'zone one' store will be in Fitzrovia, on Tottenham Court Road, near Warren Street tube station. It will include a 1,300m² sales area and will stock a full range of products, including the discounter's popular bakery lines.
Between now and 2024, this will be followed by 39 more stores, including in Alperton, East Acton, Hackbridge and Watford.
The move will add to its current estate of 88 stores within the M25 and 760 across the UK.
The openings will also create around 1,500 additional jobs across Greater London – with a starting salary set at the Voluntary Living Wage.
It will follow the construction of Lidl's new head office in Tolworth, south west London and plans to expand its distribution centre in Belvedere, which services stores across South London.
"It’s coming up to 25 years since we first launched in London, and in that time we’ve grown to almost 90 stores, employing more than 5,000 people," explained Christian Härtnagel, chief executive officer of Lidl GB.
"London is at the heart of our growth plans across Great Britain, and we are proud to be in a position where we’re continuing to create new jobs. Our £500 million investment reflects the scale of opportunity we have to bring our quality produce to even more of the capital’s communities, at prices that make it affordable to everyone."
Lidl GB’s chief development efficer Ingo Fischer, added: "We are incredibly excited about our plans to open a new Lidl store on Tottenham Court Road, right in the heart of London.
"This comes as a direct result of continued customer demand for the Lidl offering across the capital, and joins a pipeline of new stores planned for the near future. These will be supported by our investment of our operations and infrastructure, including a new distribution centre near Luton, the expansion of our Belvedere warehouse and, of course, our new London HQ.”
Lidl opened its first stores in Great Britain in 1994 and has grown to employ more than 22,500 people nationwide.
The supermarket currently has 760 stores and 13 warehouses across the country.
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